One topic per article
An article covering returns, complaints and exchanges at once will be retrieved for all three questions and serve none of them well.
The editorial cycle, import from a URL, and the rules that decide what the agent may cite. Practice rather than retrieval theory.
The agent sees only the published state. That is the simplest way to keep a working note from becoming an answer to a customer.
| State | Who usually does it | Visible to the agent |
|---|---|---|
| Draft | The person writing the content | No |
| Reviewed | A second person on the team | No |
| Published | Someone with publishing rights | Yes |
| Archived | Someone withdrawing outdated content | No |
An article covering returns, complaints and exchanges at once will be retrieved for all three questions and serve none of them well.
If customers say parcel and you say shipment, both words are worth having in the text.
A deadline, an exception and a threshold written out can be quoted. A general sentence cannot.
Content that applies from a given date should say so, otherwise versioning answers what the agent knew but not since when.
Questions without coverage land in the gap register. It is the best source of further articles, because it comes from real conversations rather than from guesses about what customers might ask.
The five most frequent questions are enough to see how the agent behaves on your content and where it sends a case to a human by itself.